Google Ads for Real Estate Agents
- Celeste Rosso
- Jan 6
- 1 min read
Creating successful Google Ads campaigns isn’t as complex as it sounds, but the key lies in understanding the right structure and approach. For real estate professionals, this means building a campaign strategy that effectively targets both buyers and sellers. Here is an approach:
1) Start with SEARCH Campaigns, where you target specific keywords such as “homes for sale” or “sell my house fast.” These keywords help drive traffic from individuals actively searching for real estate solutions.
2) Once you've set up your Search Campaign, don’t forget about DISPLAY Campaigns. These are essential for retargeting people who have already interacted with your website, ads, or social media. Whether they visited a property page or abandoned a contact form, Display Ads help you reconnect and increase conversion rates. This is where you can generate brand awareness and keep your real estate brand top of mind.
3) Lastly, make sure you’re using Ad EXTENSIONS to enhance your campaigns. Features like Calls, Location (Google Maps) and Site Links to specific pages like "Highlighted Properties" ensure your ads stand out and are actionable.
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